Small businesses form the backbone of our economy. Yet, these businesses are constantly under pressure of intensifying market competition and ever-changing technology. These small but important businesses are now at crossroads- should they change or shut down?

Here is our advice to all your small business entrepreneurs out there- don’t give up. It is testing economic times that will help you in taking your business a step ahead.

Here are some ways to revolutionize your small business. Try them and experience the change they bring in.

Embrace technology

Never be afraid of technology. You may believe that technology is driving small businesses out of competition. The truth is that using a few technologically advanced software could help you in driving more business and reduce costs.

Instead of shoebox accounting, paper invoicing and manual payroll and tax management, move your business online. Used a cloud platform that could provide you HR management, project management, invoice management and payroll management services.

Several cloud platforms can provide you all these services for a very miniscule price. Some of them could even provide free basic services if your business has less than 10 employees. It will reduce costs and make your management more effective.

This is just one way in which technology could be effective. Find out niche specific ways in which tech can enhance the value of your business, reduce costs and make more sales.

Be seen online

Gone are the days when you could create a small website for your business and expect people to find you somehow. This is a time when you have to actively engage with your customers. Get yourself listed in Google, Yahoo and Bing local listings.

Also, make your presence felt on social media. Connect with several people online (and for free). These social platforms will help you in understanding what you audience really wants. You can even create a sales funnel on these social channels.

The good news is that social platforms can boost your online presence more quickly and effectively. Go and let people know you are open for business.

Don’t price things too low

One of the biggest mistakes that small businesses are making these days is pricing themselves too low. This is a fundamental problem with most businesses. You can go online, talk to people and take your entire business infrastructure on the cloud. But if your pricing strategies are incorrect, you could dry off your cash flow.

You should always opt for ‘reasonable pricing’ and ensure that the customer gets value for whatever they are paying for. Do not assume that customers want to pay less. Instead, believe that they want to pay for equivalent value. Once you understand this, review your sales strategy and get ready for a total revamp.

We are sure that your small business will get a boost and a modern makeover using these tips. Remember, your business needs to go through several ups and down to show its resilience. Don’t be afraid and don’t think about shutting down yet. There is a lot more you can do to make your business successful.